Isles need to be promoted in ‘honest’ way following rebrand, development chief says
A SENIOR council official has reiterated that Shetland needs to be sold in an “honest” way following a rebrand of how the isles are promoted to the world. Development director Neil Grant said during a meeting on Tuesday that “we can’t over-embellish” what life in Shetland is like. It comes after a recent rebrand of […] Shetland News …